Ruiz Mafe, Carla: search on Z-Library

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1

Influence of online shopping information dependency and innovativeness on internet shopping adoption

Bigné‐Alcañiz, Enrique, Ruiz‐Mafé, Carla, Aldás‐Manzano, Joaquín, Sanz‐Blas, Silvia

Journal:

Online Information Review

Year:

2008

Language:

english

File:

PDF, 149 KB

english, 2008

2

The role of emotions and conflicting online reviews on consumers' purchase intentions

Ruiz-Mafe, Carla, Chatzipanagiotou, Kalliopi, Curras-Perez, Rafael

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 366 KB

english, 2018

3

Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

Bigné-Alcañiz, Enrique, Currás-Pérez, Rafael, Ruiz-Mafé, Carla, Sanz-Blas, Silvia

Journal:

Journal of Marketing Communications

Year:

2012

Language:

english

File:

PDF, 155 KB

english, 2012

4

Key drivers of consumer loyalty to Facebook fan pages

Ruiz-Mafe, Carla, Martí-Parreño, Jose, Sanz-Blas, Silvia

Journal:

Online Information Review

Year:

2014

Language:

english

File:

PDF, 351 KB

english, 2014

5

Application of social media analytics: a case of analyzing online hotel reviews

He, Wu, Tian, Xin, Tao, Ran, Zhang, Weidong, Yan, Gongjun, Akula, Vasudeva, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 526 KB

english, 2017

6

Customer engagement on social media: how to enhance continuation of use

Hussein, Rania, Hassan, Salah, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 601 KB

english, 2017

7

Antecedents of consumer intention to follow and recommend an Instagram account

Casalo, Luis V., Flavián, Carlos, Ibañez, Sergio, Lin, Angela, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 750 KB

english, 2017

8

From sPassion to sWOM: The role of flow

Herrando, Carolina, Jimenez-Martinez, Julio, Martin De Hoyos, M.Jose, Cox, Andrew, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2018

Language:

english

File:

PDF, 608 KB

english, 2018

9

Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use

Aldas-Manzano, Joaquin, Ruiz-Mafe, Carla, Sanz-Blas, Silvia, Lassala-Navarré, Carlos

Journal:

Service Industries Journal

Year:

2011

Language:

english

File:

PDF, 215 KB

english, 2011

10

Antecedents and outcomes of online brand engagement: the role of brand love on enhancing electronic-word-of-mouth

Loureiro, Sandra Maria Correia, Gorgus, Tatjana, Kaufmann, Hans Ruediger, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 649 KB

english, 2017

11

Influence of WOM and content type on online engagement in consumption communities: The information flow from discussion forums to Facebook

Le, Tri Dinh Dinh, Lin, Angela, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2018

Language:

english

File:

PDF, 535 KB

english, 2018

12

Key drivers of internet banking services use

Aldás‐Manzano, Joaquín, Lassala‐Navarré, Carlos, Ruiz‐Mafé, Carla, Sanz‐Blas, Silvia

Journal:

Online Information Review

Year:

2009

Language:

english

File:

PDF, 199 KB

english, 2009

13

Message-driven factors influencing opening and forwarding of mobile advertising messages

Blas, Silvia Sanz, Mafé, Carla Ruiz, Parreño, José Martí

Journal:

International Journal of Mobile Communications

Year:

2015

Language:

english

File:

PDF, 296 KB

english, 2015

14

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

Ruiz-Mafe, Carla, BignÃ©-AlcaÃ±iz, Enrique, CurrÃ¡s-PÃ©rez, Rafael

Journal:

Journal of Service Management

Year:

2020

File:

PDF, 2.00 MB

2020

15

Explaining Internet dependency

Ruiz Mafé, Carla, Sanz Blas, Silvia

Journal:

Internet Research

Year:

2006

Language:

english

File:

PDF, 122 KB

english, 2006

16

Teleshopping adoption by Spanish consumers

Ruiz Mafé, Carla, Sanz Blas, Silvia

Journal:

Journal of Consumer Marketing

Year:

2007

Language:

english

File:

PDF, 291 KB

english, 2007

17

La influencia de la dependencia del medio en el comercio electrónico B2C. Propuesta de un modelo integrador aplicado a la intención de compra futura en Internet

Silvia Sanz Blas, Carla Ruiz Mafé, Joaquín Aldás Manzano

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2008

File:

PDF, 198 KB

2008

18

Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

Enrique Bigné-Alcañiz, Rafael Currás-Pérez, Carla Ruiz-Mafé, Silvia Sanz-Blas

Journal:

International Review on Public and Nonprofit Marketing

Year:

2010

Language:

english

File:

PDF, 227 KB

english, 2010

19

Antecedents and implications of search engine use as prepurchase information tools

Mafe, Carla Ruiz, Blas, Silvia Sanz

Journal:

International Journal of Internet Marketing and Advertising

Year:

2009

Language:

english

File:

PDF, 381 KB

english, 2009

20

Transforming followers into fans: a study of Chinese users of the WeChat Official Account

Guo, Lingyun, Zhang, Mingli, Kang, Kai, Hu, Mu, O'Connor, Stephen, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 471 KB

english, 2017

21

Do different kinds of user-generated content in online brand communities really work?

Estrella-Ramón, Antonia, Ellis-Chadwick, Fiona, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 512 KB

english, 2017

22

Explaining consumer acceptance of mobile competitions and prize draws

Pérez, Rafael Currás, Mafé, Carla Ruiz, Blas, Silvia Sanz

Journal:

International Journal of Internet Marketing and Advertising

Year:

2011

Language:

english

File:

PDF, 261 KB

english, 2011

23

Brands As Relationship Builders In The Virtual World: A Bibliometric Analysis

Veloutsou, Cleopatra, Ruiz Mafe, Carla

Journal:

Electronic Commerce Research and Applications

Year:

2019

Language:

english

File:

PDF, 3.73 MB

english, 2019

24

Does social climate influence positive eWOM? A study of heavy-users of online communities.

Ruiz-Mafe, Carla, Bigne-Alcañiz, Enrique, Sanz-Blas, Silvia, Tronch, Jose

Journal:

BRQ Business Research Quarterly

Year:

2018

Language:

english

File:

PDF, 662 KB

english, 2018

25

Peer-to-Peer Word-of-Mouth: Word-of-Mouth Extended to Group On-Line Exchange

Alon, Anat, Brunel, Frederic, Lin, Angela, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2018

Language:

english

File:

PDF, 458 KB

english, 2018

26

Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises

Alcaniz, Enrique Bigne, Manzano, Joaquin Aldas, Simo, Luisa Andreu, Mafe, Carla Ruiz

Journal:

International Journal of Electronic Business

Year:

2009

Language:

english

File:

PDF, 250 KB

english, 2009

27

Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

Sanz Blas, Silvia, Ruiz Mafé, Carla, Pérez Pérez, Isabel, Hernández Ortega, Blanca

Journal:

Revista Innovar Journal

Year:

2014

File:

PDF, 365 KB

2014

28

PREDICTORS OF POSITIVE REVIEWS ON HOTELS. HOTELIERS` PERCEPTION

Perez-Aranda, Javier, Guerreiro, María Manuela, da Costa Mendes, Júlio, Lin, Angela, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2018

Language:

english

File:

PDF, 556 KB

english, 2018

29

What motivates consumers to teleshopping?

Currás‐Pérez, Rafael, Ruiz‐Mafé, Carla, Sanz‐Blas, Silvia

Journal:

Marketing Intelligence & Planning

Year:

2011

Language:

english

File:

PDF, 225 KB

english, 2011

30

The impact of television dependency on teleshopping adoption

Ruiz Mafé, Carla, Sanz Blas, Silvia

Journal:

Direct Marketing An International Journal

Year:

2008

Language:

english

File:

PDF, 193 KB

english, 2008

31

The role of consumer innovativeness and perceived risk in online banking usage

Aldás‐Manzano, Joaquín, Lassala‐Navarré, Carlos, Ruiz‐Mafé, Carla, Sanz‐Blas, Silvia

Journal:

International Journal of Bank Marketing

Year:

2009

Language:

english

File:

PDF, 170 KB

english, 2009

32

M-WOM in a brand’s Facebook fan page

Sanz-blas, Silvia, Bigné, Enrique, Buzova, Daniela, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 551 KB

english, 2017

33

The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

Murillo-Zegarra, Miluska, Ruiz-Mafe, Carla, Sanz-Blas, Silvia

Journal:

Year:

2020

File:

PDF, 429 KB

2020

34

Exploring individual personality factors as drivers of M‐shopping acceptance

Aldás‐Manzano, Joaquín, Ruiz‐Mafé, Carla, Sanz‐Blas, Silvia

Journal:

Industrial Management & Data Systems

Year:

2009

Language:

english

File:

PDF, 110 KB

english, 2009

35

Key drivers of services website loyalty

Sanz-Blas, Silvia, Ruiz-Mafé, Carla, Perez, Isabel Pérez

Journal:

Service Industries Journal

Year:

2014

Language:

english

File:

PDF, 233 KB

english, 2014

36

Factores determinantes de la lealtad al proveedor de servicios turísticos online1

Blas, Silvia Sanz, Mafé, Carla Ruiz, Pérez, Isabel Pérez

Journal:

Contaduría y Administración

Year:

2013

File:

PDF, 248 KB

2013

37

Sharing co-creation experiences contributes to consumer satisfaction

Alarcón López, Rocío, Ruiz de Maya, Salvador, López López, Inés, Lin, Angela, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 435 KB

english, 2017

38

Drivers and barriers to online airline ticket purchasing

Carla Ruiz-Mafé, Silvia Sanz-Blas, Joaquín Aldás-Manzano

Journal:

Journal of Air Transport Management

Year:

2009

Language:

english

File:

PDF, 166 KB

english, 2009

39

Perceived value of advanced mobile messaging services. A cross-cultural comparison of Greek and Spanish users

Hernandez-Ortega, Blanca, Aldas-Manzano, Joaquin, Ruiz-Mafe, Carla, Sanz-Blas, Silvia

Journal:

Information Technology & People

Year:

2017

Language:

english

File:

PDF, 960 KB

english, 2017

40

Análisis de los factores determinantes de la lealtad hacia los servicios bancarios online

Joaquín Aldás Manzano, Carlos Lassala Navarré, Carla Ruiz Mafé, Silvia Sanz Blas

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2011

File:

PDF, 316 KB

2011

41

Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

Chang Lee, Kun, Currás‐Pérez, Rafael, Ruiz‐Mafé, Carla, Sanz‐Blas, Silvia

Journal:

Online Information Review

Year:

2013

Language:

english

File:

PDF, 407 KB

english, 2013

42

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage

Ruiz-Mafé, Carla, Sanz-Blas, Silvia, Martí-Parreño, José

Journal:

International Journal of E-Services and Mobile Applications

Year:

2014

Language:

english

File:

PDF, 801 KB

english, 2014

43

Determinants of user behaviour and recommendation in social networks

Curras-Perez, Rafael, Ruiz-Mafe, Carla, Sanz-Blas, Silvia

Journal:

Industrial Management & Data Systems

Year:

2014

Language:

english

File:

PDF, 272 KB

english, 2014

44

Key drivers of consumer purchase of airline tickets: A cross-cultural analysis

Ruiz-Mafe, Carla, Sanz-Blas, Silvia, Hernandez-Ortega, Blanca, Brethouwer, Meike

Journal:

Journal of Air Transport Management

Year:

2013

Language:

english

File:

PDF, 190 KB

english, 2013

45

Key factors of teenagers' mobile advertising acceptance

Martí Parreño, José, Sanz‐Blas, Silvia, Ruiz‐Mafé, Carla, Aldás‐Manzano, Joaquin

Journal:

Industrial Management & Data Systems

Year:

2013

Language:

english

File:

PDF, 252 KB

english, 2013

46

Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick, Cox, Andrew, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 697 KB

english, 2017

47

Aplicaciones publicitarias para móvil: conocimiento, actitudes, motivos de uso y valoración por parte de los adolescentes españoles

Sanz Blas, Silvia, Martí Parreño, José, Ruiz Mafé, Carla

Journal:

Pensar la Publicidad Revista Internacional de Investigaciones Publicitarias

Year:

2012

File:

PDF, 321 KB

2012

48

A comparative study of mobile messaging services acceptance to participate in television programmes

Ruiz Mafé, Carla, Sanz Blas, Silvia, Fernando Tavera‐Mesías, Juan

Journal:

Journal of Service Management

Year:

2010

Language:

english

File:

PDF, 176 KB

english, 2010

49

Assessing the influence of motivations and attitude on mobile social networking use

Silvia Sanz-Blas, Carla Ruiz-Mafé, Jose Martí-Parreño…

Journal:

Global Business Perspectives

Year:

2013

Language:

english

File:

PDF, 245 KB

english, 2013

50

The brand personalities of brand communities: an analysis of online communication

Paschen, Jeannette, Pitt, Leyland, Kietzmann, Jan, Dabirian, Amir, Farshid, Mana, Bates, Jo, Ruiz-Mafe, Carla

Journal:

Online Information Review

Year:

2017

Language:

english

File:

PDF, 355 KB

english, 2017

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